Your Website
Must Be ADA Compliant
Or Face Fines.

Our Commitment to Accessibility

UpPluck Social LLC and the ADA Active Shield™ program are committed to ensuring that this website is accessible to all individuals, including people with disabilities. We believe that every person deserves equal access to information and services online, regardless of ability or the assistive technology they use.

We actively work to align this website with the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA — the standard adopted by the U.S. Department of Justice and recognized internationally as the benchmark for digital accessibility.

Accessibility Features on This Website

This website has been designed and developed with the following accessibility features:

• Semantic HTML structure with proper heading hierarchy for screen reader navigation
• Descriptive alt text on all meaningful images
• Sufficient color contrast ratios meeting WCAG 2.1 Level AA requirements
• Keyboard-navigable interface — all interactive elements are accessible without a mouse
• Descriptive link text that identifies the purpose of each link
• Form labels and error messages programmatically associated with their inputs
• No content that flashes more than three times per second
• Consistent navigation across all pages
• Focus indicators visible on all interactive elements
• Content that does not require horizontal scrolling on standard viewports

Assistive Technology Compatibility

This website is designed to be compatible with the following assistive technologies:

• Screen readers including JAWS, NVDA, VoiceOver (Apple), and TalkBack (Android)
• Browser-based zoom up to 200% without loss of content or functionality
• Keyboard-only navigation
• Switch access devices
• Voice recognition software including Dragon NaturallySpeaking

Known Limitations

While we strive for full WCAG 2.1 Level AA conformance, some third-party content embedded on this site — including the scheduling calendar provided by GoHighLevel — may not be fully within our control. We are actively working with our technology partners to address any accessibility gaps in embedded tools and widgets.

If you encounter any content that is not accessible, please contact us and we will make every effort to provide the information in an alternative format.

Ongoing Efforts

Accessibility is not a one-time project — it is an ongoing commitment. We conduct regular accessibility audits of this website and address identified issues on a priority basis. Our team reviews this site whenever content is updated to ensure that new material meets accessibility standards.

Feedback & Contact

We welcome feedback on the accessibility of this website. If you experience any barriers to access, or if you need information in an alternative format, please contact us:

• Email: [email protected]
• Company: UpPluck Social LLC — ADA Active Shield™
• Location: Winchendon, Massachusetts

We aim to respond to accessibility feedback within 2 business days and to resolve reported issues as quickly as reasonably possible.

Formal Complaints

If you are not satisfied with our response to your accessibility concern, you have the right to file a complaint with the U.S. Department of Justice Civil Rights Division or the Massachusetts Office on Disability. We encourage you to contact us first so we can resolve the issue directly.

Conformance Status

This website is partially conformant with WCAG 2.1 Level AA. "Partially conformant" means that some parts of the content do not fully conform to the accessibility standard, primarily due to limitations in third-party embedded tools. We are actively working to achieve full conformance.

Technical Specifications

This website relies on HTML5, CSS3, and JavaScript for conformance with WCAG 2.1 Level AA.

1. Parties & Identification of Service

These Terms & Conditions govern all services provided under the ADA Active Shield™ program, operated by UpPluck Social LLC and any of its partners, subsidiaries, affiliated brands, or authorized agents (collectively "ADA Active Shield," "we," "us," or "our"). By engaging our services you ("Client") agree to these Terms in full.

2. No Guarantee of Legal Compliance or Immunity from Lawsuits

3. Client Assumes Full Legal Liability

The Client assumes sole and complete legal liability for any and all ADA-related claims, lawsuits, fines, penalties, settlements, or legal fees brought against them in any jurisdiction. ADA Active Shield and UpPluck Social LLC are not liable for any legal action brought against the Client regardless of whether such action arises before, during, or after delivery of our services.

4. Limitation of Liability

In no event shall ADA Active Shield or UpPluck Social LLC be liable for any indirect, incidental, consequential, punitive, or special damages of any kind. Our total aggregate liability shall not exceed the total amount paid by you in the three (3) months preceding the claim.

5. Scope of Audit & Certification

All audits are limited to specific pages and content reviewed at the time of service. The badge does not represent ongoing compliance and is only valid as of the date of issuance. Subsequent changes to the website may introduce new issues and void the certification.

6. Third-Party Tools & Platforms

ADA Active Shield is not responsible for the accessibility of third-party widgets, booking systems, payment processors, or embedded tools. Remediation of third-party tools is subject to vendor platform limitations and is not guaranteed.

7. Not Legal Advice

All services and communications from ADA Active Shield are provided for informational and technical purposes only and do not constitute legal advice. We strongly recommend consulting a qualified attorney regarding your specific ADA compliance obligations.

8. Evolving Standards

WCAG and ADA digital accessibility standards evolve over time. Our services are based on current standards at the time of delivery. Active Shield monitoring subscribers will be notified of material standards changes as they arise.

9. Client Responsibilities

Client agrees to: (a) provide accurate website information; (b) grant necessary access for auditing; (c) notify us of material site changes within 30 days; (d) not misrepresent certification status; (e) not display the badge on pages not covered by the audit.

10. Certification Badge Usage

The badge is licensed — not sold — for display on audited pages only. The license is valid for the duration of an active monitoring subscription or 12 months from remediation completion. We reserve the right to revoke badge usage if the Client materially alters the site without notification.

11. Payment, Refunds & Cancellation

All audit and remediation fees are due upon project commencement. No refunds will be issued once a project has begun. Monthly subscriptions may be cancelled with 30 days written notice.

12. Indemnification

Client agrees to indemnify and hold harmless ADA Active Shield and UpPluck Social LLC from all claims, damages, and expenses arising from: (a) Client's website content; (b) failure to maintain compliance after remediation; (c) any ADA-related claim brought against Client; or (d) misuse of the certification badge.

13. Governing Law & Jurisdiction

These Terms shall be governed by the laws of the Commonwealth of Massachusetts. Any disputes shall be resolved exclusively in the courts of Worcester County, Massachusetts.

1. Who We Are

ADA Active Shield is a program operated by UpPluck Social LLC, a Massachusetts limited liability company. This Privacy Policy describes how we collect, use, and protect information from visitors to this website and Clients who engage our services.

2. Information We Collect

• Contact information: Name, business name, email, phone number, and website URL submitted via consultation forms.
• Website data: URLs, page source code, and accessibility-related technical information gathered during audits — used solely for delivering our services.
• Payment information: Processed securely through third-party processors. We do not store credit card or bank account details.
• Usage data: Standard web analytics including pages visited, time on site, and referral source.

3. How We Use Your Information

We use collected information to deliver and communicate about our services; send audit reports, invoices, and compliance documentation; respond to inquiries; improve our service offerings; comply with legal obligations; and send relevant compliance updates (you may opt out at any time).

4. Client Website Data

During audits, we access and analyze Client website source code and content exclusively for delivering our services. We do not share, sell, or publish Client website data to any third party. Audit reports are confidential and delivered only to the Client.

5. Sharing of Information

We do not sell, rent, or trade your personal information. We may share information with service providers under confidentiality agreements, legal authorities when required by law, and UpPluck Social LLC affiliated companies for service delivery purposes only.

6. Data Retention

We retain Client contact and audit information for a minimum of three (3) years from the date of service. You may request deletion of your data subject to legal retention requirements.

7. Cookies

This website may use cookies and similar tracking technologies for analytics and functionality. By using this site, you consent to cookie use. You may disable cookies in your browser settings, though some site features may be affected.

8. Security

We implement industry-standard security measures to protect your information. However, no method of transmission or storage is 100% secure.

9. Massachusetts Privacy Rights

Massachusetts residents have rights under the Massachusetts Consumer Privacy Act, including the right to access, correct, or delete personal information we hold. Contact us at [email protected].

10. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Material changes will be posted with an updated effective date. Continued use of our services constitutes acceptance of the updated policy.

12. Contact

For privacy-related questions or data requests: [email protected]